Reasons to Register Trademarks and Logos in Russia
The need of registering a trademark in Russia is recognized by most companies and entrepreneurs - members of Russian market. Nevertheless, there is quite a large amount of unregistered trademarks used on the territory of Russian Federation up to the present moment.
Therefore we consider it imperative to outline once again the main advantages of registration of a trademark in Russia:
- A trademark cannot be inhibited for use of alius without registration.
- Alius may register a trademark in Russia themselves and inhibit the use of it to the honest trader.
- Many mass media inhibit advertisement positioning on their channels, if a trademark hasn’t been registered by the owner.
- External advertisement (including outdoors) of unregistered trademarks is limited in Russia.
- Financial investments into intangible assets are very prospectively profitable: trademarks of many well-known companies cost more than their main stocks.
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