How we develop logos (tariff “Optimal”)

How do we work?

Below is the logo development work sequence according to tariff “Optimal” using example of order made by retail food stores chain “Dobrii Oolei” (“Friendly Beehive”)

Client’s wishes:

It is desirable to include objects that point at activity type of the company (expl., shopping trolley). It’s desirable to use the image of a bee. The image must carry the feel of energy, well-wishing, hospitability and hard work of Client’s stores’ personnel. Colours gamma of the logo must be associated with summer, warmth, freshness.

Start of works:

After closing of contract in accordance with tariff “Optimal” we have provided the first variations of design:

The client has chosen the most suitable variation and added amendments. Having further developed this variation we offered 2 more new design variations.

( If required, our agency offers up to 7 original design variations in accordance with tariff “Optimal” and up to 16 in accordance with tariff “VIP”.)

The client has chosen variation number 6 wishing to further develop it slightly. As a result of a further development there has been created a neat variation and avariation with extra graphics.

The next phase of works is development of corporate identity: